Longform Thoughts
Occasional musings are posted here, Medium, and more frequently on Substack, about my craft, industry, or anything that strikes my fancy.
The Tiered Content Framework in Practice: The Creation Layer
The Tiered Content Framework doesn't stop at governance architecture. This post maps the full production chain—seven stages from creative briefing to delivery, with the creation layer built out first and the wider tooling suite in development as a platform-agnostic product.
Why Content Strategy Needs a New Architecture for the Age of AI
Most content governance models were built for a world where humans authored everything. As agentic systems begin assembling, personalizing, and delivering content in real time, the architecture underneath it has to change—and most organizations aren't ready for that yet.