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While stopping in at Trade Joes (on Pico) earlier today for some lunch, I was reminded as to why it’s so important for emloyees, managers and the like to really be conscious and attentive to the impact they have on their customers.

Having made my way through the throngs of shoppers, I settled on what looked to be the quickest checkout-lane (but ended up having to diffuse a quick spat w/some middle-aged flamboyant gay man who verbally assaulted me for supposedly tossing his cart out of the line). Then just mere minutes later, one of the crew-chief-manager-types (Hawaiian t-shirt and all) shoved his way past between me and the very narrow space between me and the cash rep, when he could have easily passed around in the vast, volume of space that lay behind me.

My first impression was that it was just another rude, rushed customer but upon further scrutiny revealed the obvious relationship he shared with the store in which we both congregated. While it’s one thing to accidentally bump into a customer or something similar, it’s another to nearly full-on smear them (yes a bit overkill, but the intensity of his passing had felt nearly as much so), without so much as an “Excuse me”, “Pardon me”, or what have you.

While I can’t do much to change the behaviour of those in the public, I definitely do my best to treat my own customers with the utmost respect and regard whenever I’m interacting with them.

Hmm, maybe I should start a customer awareness consultation service and offer undercover, surprise visits so the average Joe can actually trust his dedicated patronage won’t go neglected.